Penn State
Landing Page
Penn State required a lot of information to be present on both their landing page and application header. But the real challenge was with the choices; 2 card–graphic options and two separate cards for Students & Alumni, plus two premium offers.
Penn State
Application Marketing Header
Mouse–over image to view Joe Paterna card.
Follow through from landing page, this is a credit card application marketing header. Focus is on the card–choice selection and the premium, as all the other information is a repeat from the landing page.
GoldPoints
Email Credit Card Promotion
Mouse–over image to view email without images loaded.
GoldPoints Credit Card email promotion detailing how points earned using the the credit card easily ad up.
Golf Digest
Email Credit Card Promotion
Mouse–over image to view email without images loaded.
Golf Digest credit card email promotion highlighting card benefits & premium offer.
Norwegian Cruise Line
Banner Ad
Banner ad for the NCL credit card, placement on NCL's homepage. Design style was in line with their website look & feel at the time. The rewards aspect of the card was played up being the more popular feature.
Norwegian Cruise Line
Application Marketing Header
Header treatment followed in line with NCL's corporate style at the time. Tab–functionality allowed for more information on the card's benefits, and of course the 0% APR offer being highlighted the most.
Bank of America
Banner Ad
Ad for a seasonal promotion from Bank of America and a holiday sweepstakes offer. Placement was on bankofamerica.com homepage.
Bank of America
Landing Page
Landing page for the sweepstakes banner detailing the sweepstakes offer as well as the benefits of the credit card. Both banner & landing page stayed within BAC's corporate style.
MLB
Banner Ad
Banner ad for MLB on the Red Sox's homepage as well as several newspaper sites.
MLB
Web Marketing Header
This design sported the popular Web 2.0 shiny elements style that was also seen on the MLB & team sites at the time. Flash was used for a scrolling window–blind effect in the center which pulled in rates & other information from a database. The entire scheme of the design; colors, graphics & logos, changes depending on the team you select from the drop–down.
NFL
Email Credit Card Promotion
Mouse–over image to view email without images loaded.
Email for SuperBowl XLII, sent out before the final game. The credit cards themselves were the focus instead of the premium as the selling point, favoring team–fanaticism in getting the customer's interest.
NFL
Landing Page
Supporting landing page for SuperBowl XLII email effort. Look & Feel continues to the landing page where the premium choice is now the main focus. Simple layout, larger than life logos, and a simple interface using a transparent flash file for a catchy mouse-over effect.